.The Primacy Effects refers to memory and how when words are presented in a sequence people are more likely to remember the words presented at the beginning of the sequence. This is thought to occur because the first words one see is often what is rehearsed which in turn moves the word into long-term memory allowing a person to recall it later. Additionally, when a word is presented first it captures a hundred percent of a person’s attention because there are no other words that can cause a distraction therefore, the full attention makes it easier to recall the word later.
. The primacy effect is significant because it helps us better understand how attending and the position in which a word is presented increases the likelihood that a word will be recalled.